Ad of the Day: Cadillac’s ‘Dare Greatly’ Launch Spot Has Teddy Roosevelt but No Car
Brand Marketing
I'm not sure Cadillac's "Dare Greatly" spot—ushering in a big new campaign that will break Sunday on the Oscars—will ever win any awards. But the commercial, among the automaker's first [...]
Google’s Private Markets Give Brands More Reason to Buy Into Digital Ad Technology
Performance Marketing
Google's Neal Mohan says he wants technology to disappear. Now, that could sound odd coming from the search company’s ad tech chief, but he has a point, and it’s one [...]
Cadillac Will Move Its Global Headquarters From Detroit to NYC
Brand Marketing
In a move to bolster the Cadillac brand amid competition from European luxury rivals such as BMW, Jaguar and Mercedes, General Motors said it will open a new global headquarters [...]
Why Led Zeppelin, Billy Joel and Dylan Now Readily Sell Their Songs to Brands
Brand Marketing
When Led Zeppelin licensed “Rock and Roll” to Cadillac for its “Break Through” spot in 2002, it was a huge coup for the carmaker, as the band had neve
IPG Kills Rogue Unit Dedicated to Cadillac
Brand Marketing
Interpublic Group has killed the Rogue group it established in June 2013 to handle Cadillac's creative business.
Mic Forgoes Banners for Native Advertising
Performance Marketing
Millennial-targeted Mic believes that if you want to reach young people, you have to use methods they'll pay attention to. To them, it means skipping banner and other traditional display [...]