Cadillac is continuing to align itself to the fashion and art worlds with a new exhibit that pays homage to fashion photographer Richard Avedon and explores the art of advertising, with behind-the-scenes looks at the iconic ads he shot for Chanel and Calvin Klein in the 1970s, '80s and '90s.
Uwe Ellinghaus hates clichés. As CMO of Cadillac, his main directive is to avoid them: no ads with SUVs zooming down a mountain, or a litany of hot features.
Cadillac has been positioning itself as an upscale, fashion-forward luxury brand, first by moving from Detroit to New York in 2014 and then
Many brands are ditching traditional marketing tactics and creating interactive spaces to connect with potential customers, minus the sales pitch. And the latest example is Cadillac House, a permanent space highlighting the brand's intersection with art, fashion and design.
Luxury car ads are stuck in a sea of sameness: An SUV plows through the snow; a sedan navigates a twisting mountain road before zooming across a bridge. But Cadillac is ditching those tropes in the ads it's debuting during Sunday's Academy Awards.
Actors, directors and costume designers aren't the only ones poised to score on Hollywood's biggest night. The Oscars remains one of the most important events of the year for advertisers.
One day this fall, thanks to an Internet rabbit hole I happened to tumble down, I saw an Audi commercial, "Birth," which had come out six months earlier. That's dog years in today's world, so why did this particular ad stop me cold?
For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight.
The fashion forward are not limited to the runways of Paris, Milan and New York. Welcome to Fashion Week—in Hoboken. As in New Jersey. Also, Seattle, Tampa, Phoenix, Austin, Brooklyn and Omaha.
When Cadillac announced last fall that it was leaving Detroit for New York's SoHo district, critics groused that the 113-year-old nameplate was desperate for some hipster chic to rub off.