Mondelēz Teams With Twitter to Better Its Global Real-Time Marketing
Performance Marketing
Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world.
Ad of the Day: Cadbury Dairy Milk
Brand Marketing
Cadbury Dairy Milk isn’t afraid of head-scratching advertisements.
The Spot: Candy Machine
Brand Marketing
GENESIS: To introduce its new Twirl Bites candy, Cadbury wanted an uplifting and magical TV spot that would bring the joy of twirling to life. Fallon had the ambitious idea [...]
Amphibious Ice-Cream Truck Fattens Brits on Land and at Sea
Creativity
Ice-cream company Frederick's has launched an amphibious ice-cream van to give the British a yummy treat wherever they may be. A Winston Churchill paraphrase on the side of the truck [...]
Cadbury’s Dancing Monks Are a Total Embarrassment
Creativity
Cadbury's Glass and a Half Full Productions comes up empty with this visually lush but oddly soulless 90-second spot filmed in China by Ogilvy Johannesburg. It features a monastery of [...]