In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]
Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather, takes an almost ethereal tone when discussing his creative mission for his clients and agency. But that tone underlies the real-world fact that Tham has led Ogilvy to win Network of the Year at the Clio Awards four years running (2012-14) and at Cannes Lions four years in a row (2012-15).
Mondelēz International's announcement earlier this week that it will allocate 10 percent of its advertising budget to online video now means 20 percent of the snack brand's global spend goes to mobile and online video.
Mary Beth West, CMO of Mondelez International, is leaving the company as the snacks powerhouse undergoes a major reorganization effort. West has been the top marketing officer at Mondelez since 2012 when Kraft Foods split into two companies.
Cadbury's latest video spot for its Ritz and Lu bars features a dancing passport officer who, from the looks of it, might have been a better fit at the Ministry of Silly Walks.
Cadbury is following up last month's charming "Yes Sir, I Will Boogie in the Office" spot with another winner. U.K.
Cadbury and Fallon London, the pair that brought us the Internet's legendary drumming gorilla, are back with a charming spot called "Yes Sir, I WILL Boogie in the Office."
Cadbury has invented a trench coat that basically dances when you eat the brand's chocolate. Because eating Cadbury chocolate brings euphoria so intense that it makes even your clothes dance, or something. Or mostly because Cadbury wanted to try to grab people's attention with an oddity it hopes will help it sell more candy bars.
Britain's tradition of creating ads that deftly capture the holiday spirit continues with this spot by Fallon London for Cadbury, which bundles an entire neighborhood in purple wrapping paper. As children awaken at the crack of dawn on Christmas, they joyfully begin unwrapping everything in site.