NFL Network Scores Carriage Deal With Cablevision
After years of being all but shut out of the nation’s top market, NFL Network has established a beach head in the greater New York DMA, inking a multi-year agreement [...]
Canoe Ventures Capsizes
Brand Marketing
It was going to revolutionize cable television advertising; now it's been relegated to video-on-demand and TV Everywhere.
Cablevision Selects Finalists in Optimum Creative Review
Brand Marketing
Four shops have advanced to the final round of Cablevision’s search for an agency to craft image ads for its Optimum brand. This week, Cablevision executives will brief the shops. Final [...]
Cablevision’s Optimum Seeks ‘Voice’ in Creative Search
Brand Marketing
Product-focused, transaction-orientated advertising apparently isn’t moving the needle enough for Cablevision’s Optimum brand.
Time Warner, Cablevision Bow HBO Go
Two of the last major cable provider holdouts have finally agreed to carry HBO's online streaming video service HBO Go.
Cablevision’s Stock Swoons on Rutledge Departure
The sudden resignation this week of Cablevision chief operating officer Tom Rutledge has taken a big bite out of the cable operator’s wallet. Shares of Cablevision on Friday morning plummeted [...]