Broadcasters, Cable Companies and MVPDs Unite to Form the New Video Advertising Bureau
The Cabletelevision Advertising Bureau (CAB) is dead—long live the Video Advertising Bureau (VAB). As of today, the CAB, founded in 1980, has dissolved and been replaced by a bigger, brawnier [...]
Bad Moon Rising: Unfavorable Indicators Dog Broadcasters
Although clients’ budgets won’t be registered for another two months or so, analysts and media buyers are already saying that the 2013-14 upfront marketplace won’t be particularly memorable.
Good News/Bad News: Cable Notches Record Upfront Haul, but Market Is Slumping
After two consecutive years of record growth, the cable advertising market has cooled down considerably—and if the current scatter market is any indication, the networks could be in for a [...]
CAB Touts Another Killer Year for Cable
It was another banner year for the national cable networks, as overall ad sales in 2011 surpassed the $22 billion mark. Having crunched the numbers for all ad-supported cable nets, [...]
CAB Eyes Cable Upfront Haul at $9.29 Billion
After a frenzied selling season that saw top-tier cable network groups writing price increases of as much as 15 percent, the final tally for the 2011-12 upfront is in. At [...]