The Cabletelevision Advertising Bureau (CAB) is dead—long live the Video Advertising Bureau (VAB).As of today, the CAB, founded in 1980, has dissolved and been replaced by a bigger, brawnier organization comprising 110 broadcast and cable networks and the 11 largest MVPDs to form a single voice to promote the power of video advertising.
Cabletelevision Advertising Bureau
Click fraud is a big problem, but it's also an exceedingly boring topic. So, how do you liven it up to warn marketers about it? The Cabletelevision Advertising Bureau has tried a bit of comedy in the hopes that it will get more attention than a white paper.
A new report from the Cabletelevision Advertising Bureau says that millennials, women 18-24 in particular, are not cutting the cord as quickly as previously thought.
While the national cable TV networks continue to siphon off upfront dollars from the broadcasters, the days of torrid double-digit volume increases appear to be a thing of the past.
Turner Broadcasting System has wrapped the bulk of its entertainment network upfront sales, finalizing the last of its deals with the major media agencies just hours ago.
Although clients’ budgets won’t be registered for another two months or so, analysts and media buyers are already saying that the 2013-14 upfront marketplace won’t be particularly memorable.
After two consecutive years of record growth, the cable advertising market has cooled down considerably—and if the current scatter market is any indication, the networks could be in for a long, cold winter.
It was another banner year for the national cable networks, as overall ad sales in 2011 surpassed the $22 billion mark.Having crunched the numbers for all ad-supported cable nets, the Cabletelevision Advertising Bureau reported a total haul of $22.1 billion in sales revenue, marking an 8 percent increase from $20.5 billion in 2010.