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Nielsen Modifies Its Total Content Ratings Rollout, With ‘Limited’ Release on March 1

One month after NBCUniversal asked Nielsen to put the brakes on its Total Content Ratings (TCR) rollout, the company has decided to modify its plans for making the new metric publicly available.

Animal Planet and Pedigree Add VR and Branded Content to This Year’s Puppy Bowl

Animal Planet's mantra heading into the Puppy Bowl—its annual telecast featuring puppies playing football, held a few hours before the Super Bowl—is always, if it ain't broke, don't fix it.

Broadcast TV Presidents Want Nielsen to Get Things ‘Right’ and Delay Total Content Ratings Rollout

The broadcast network presidents have added their voices to those in the industry asking Nielsen to modify its rollout plans for the new total content ratings metric.

A Year After Becoming Freeform, the Network Prepares for Life After Pretty Little Liars

One year ago, the network formerly known as ABC Family switched its name to Freeform, a moniker execs said better reflected its edgier content. Now, as Freeform celebrates its first anniversary, the network is facing a year that could be equally

Bravo and BuzzFeed Are Creating Valentine’s Day-Themed Content for New Con-Artist Series

NBCUniversal is continuing to make the most of its $400 million investment in BuzzFeed, as Bravo and BuzzFeed are creating a series of Valentine's Day-themed content to promote the launch of Bravo's new scripted series, Imposters.

Rio Olympics and the Election Sparked a 4.4% Increase in TV Ad Revenue in 2016

The television ad market in 2016 saw a 4.4 percent revenue increase over 2015 thanks to the Summer Olympics and the election, according to new data from Standard Media Index.

FX’s Comedy Baskets Brings Back Costco and Arby’s for Season 2, but Still Can’t Land a Paid Integration

With hundreds of partnerships between TV shows and various brands, few of those relationships are as unique as the one between FX's quirky Zach Galifianakis clown comedy Baskets and the brands featured on the show.

How Joanna Coles Sent E!’s Cosmo Reality Series Into a ‘Tailspin’ on the First Day of Filming

Joanna Coles hoped that her E! reality series about Cosmopolitan magazine, So Cosmo, would have enough on-screen drama to carry through an eight-episode debut season. But she didn't know that she would be the one providing the show—which looks at the lives of the editors behind the fashion magazine—with its most jaw-dropping twist.

Gus Fring Was Behind That Clever Los Pollos Hermanos Ad for Better Call Saul

When AMC's Breaking Bad prequel Better Call Saul returns for Season 3 on April 10, the show will feature another familiar face from Breaking Bad: ruthless drug lord Gus Fring, played by Giancarlo Esposito.

Why Moving Full Frontal to Wednesdays Allows Samantha Bee to Better Cover Trump

Something was different about Full Frontal with Samantha Bee's return to TBS last week, after its holiday hiatus. The program aired on Wednesday, its new weekly time slot, instead of Monday.