Nielsen Modifies Its Total Content Ratings Rollout, With ‘Limited’ Release on March 1
One month after NBCUniversal asked Nielsen to put the brakes on its Total Content Ratings (TCR) rollout, the company has decided to modify its plans for making the new metric [...]
Rio Olympics and the Election Sparked a 4.4% Increase in TV Ad Revenue in 2016
The television ad market in 2016 saw a 4.4 percent revenue increase over 2015 thanks to the Summer Olympics and the election, according to new data from Standard Media Index.
FX’s Comedy Baskets Brings Back Costco and Arby’s for Season 2, but Still Can’t Land a Paid Integration
With hundreds of partnerships between TV shows and various brands, few of those relationships are as unique as the one between FX's quirky Zach Galifianakis clown comedy Baskets and the [...]
How Joanna Coles Sent E!’s Cosmo Reality Series Into a ‘Tailspin’ on the First Day of Filming
Joanna Coles hoped that her E! reality series about Cosmopolitan magazine, So Cosmo, would have enough on-screen drama to carry through an eight-episode debut season. But she didn't know that [...]
Gus Fring Was Behind That Clever Los Pollos Hermanos Ad for Better Call Saul
When AMC's Breaking Bad prequel Better Call Saul returns for Season 3 on April 10, the show will feature another familiar face from Breaking Bad: ruthless drug lord Gus Fring, [...]
Why Moving Full Frontal to Wednesdays Allows Samantha Bee to Better Cover Trump
Something was different about Full Frontal with Samantha Bee's return to TBS last week, after its holiday hiatus. The program aired on Wednesday, its new weekly time slot, instead of [...]