College Football Playoff Quickly Becomes a TV and Social Media Power Player
College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the [...]
Play Ball! Fox, Turner to Re-Up With MLB
Major League Baseball has secured its media rights deals through the start of the next decade, coming to agreements with Fox and Turner Sports on a pair of new eight-year [...]
PwC Outlook: TV’s Growth Prospects Look Strong
If the upfront marketplace does not appear to be as strong as broadcasters previously had anticipated, an inundation of political and Summer Olympics dollars will go a long way toward [...]
Like an Adult in a Toy Store: Hasbro Shows Off Its Wares to Collectors
Brand Marketing
The Hasbro Fan Media Day at New York's annual Toy Fair is more or less what it sounds like—a motley collection of bloggers, amateur photographers and fan site administrators whose [...]
Nat Geo First on the Scene for ‘Disaster’
Brand Marketing
Less than a month after the Carnival Cruise ship Costa Concordia sank off the Tuscan coastline, the National Geographic Channel is on the scene with a refurbished documentary about the [...]
Blustery With a Chance of Down Parkas
Brand Marketing
Six months ago, The Weather Channel hired a meteorology whiz. Only this one won’t be doing the five-day forecast in front of a green screen.