New Software Disrupts Old Way Of Buying TV Ad Time
Performance Marketing
A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way.
The Five Best Brand Activations We’ve Seen at Comic-Con
Brand Marketing
There's expensive marketing, creative marketing, and then there's Comic-Con, where brands shoot the works on pricey stunts from free food to set recreations to lavish parties.
Carefully, Adult Swim Expands Into Product Placement
If you want to sit with the cool kids, you've got to look like you belong there.
Forecast: Scatter Sags, but There’s Light at the End of the Tunnel
The scatter market may not be as strong as media conglomerates are reporting, but according to Magna Global, things should begin to pick up speed over the next several months.
Futurama Spanned TV’s Sci-Fi Evolution
Brand Marketing
Bad news, everyone: Comedy Central has decided not to order another season of Matt Groening’s Futurama, thus canceling the animated sci-fi comedy after 140 episodes. Set to return on June [...]
YouTube Again Beats Viacom Lawsuit
Viacom first sued YouTube in 2007; the case is now back where it started.