Showtime Has Officially Launched Its Streaming Service
The OTT era has begun at Showtime. The premium cable network launched its new stand-alone streaming service today.
NBCU Sales Chief Shares Her Strategy for Upfront Negotiations
For the next several weeks, Linda Yaccarino will be one of the hardest working people in television. As chairman, advertising sales and client partnerships for NBCUniversal, she's overseeing upfront negotiations [...]
Infographic: the Best Parts of Last Year’s Upfronts
As we approach this year's upfront presentations, it's a good time to look back to 2014 to see which approaches were most successful, how advertisers responded to the market outlook [...]
College Football Playoff Quickly Becomes a TV and Social Media Power Player
College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the [...]
Revealed: The Winners of Adweek’s 2014 Hot List
Performance Marketing
What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while [...]
