The OTT era has begun at Showtime. The premium cable network launched its new stand-alone streaming service today.
Specs Age 41 Claim to fame Comedian; co-creator and star of Another Period on Comedy Central (premieres June 23) Base Los Angeles
Showtime is about to get a new CEO for the first time in two decades. On Jan. 1, Showtime Networks president David Nevins will take over the job from current CEO Matthew Blank, who has held the title since 1995 and will continue in this role as chairman.
CNN is officially in the branded content business. Turner Broadcasting unveiled Courageous, an in-house branded content studio for CNN and HLN advertisers and marketers. "Now we can offer marketers the opportunity to harness the value proposition of CNN like never before," said Dan Riess, evp, integrated marketing and branded content.
While Apple was the exclusive launch partner for HBO Now, it is going to have to share Showtime's new stand-alone streaming service when it debuts in early July.
For the next several weeks, Linda Yaccarino will be one of the hardest working people in television. As chairman, advertising sales and client partnerships for NBCUniversal, she's overseeing upfront negotiations for a robust TV portfolio that includes two broadcast networks, 17 cable channels and more than 50 digital properties.
As we approach this year's upfront presentations, it's a good time to look back to 2014 to see which approaches were most successful, how advertisers responded to the market outlook at that time, and which media brands' events were "must-attend" for marketers and agency execs.
College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the stage for a much bigger version of March Madness.
What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while apps like Uber, Tinder and Kik achieved must-have status.