Larry Wilmore’s Ratings Are 55% Lower Than The Colbert Report, and This Clip May Prove Why
Has Comedy Central's late-night talk lineup lost some of its intellectualism since the departures of Jon Stewart and Stephen Colbert? Yes, according to quite a few viewers on Reddit, and [...]
Nielsen Acquiring Arbitron in Bid to Expand Measurement Abilities
Nielsen Holdings has signed an agreement to acquire radio ratings and marketing research firm Arbitron as it seeks to expand its measurement abilities, the company announced today.
Walking Dead Scares Up Monster Ratings
Despite going head-to-head with the NFL and the MLB Playoffs, AMC’s zombie-apocalypse thriller The Walking Dead scared up record ratings Sunday night.
Analyst: Broadcast Took a Pounding in Q2
Despite the lift from time-shifted viewing, network television appears to be on the ropes, losing nearly 10 percent of its demo deliveries in the second quarter of 2012.
Nielsen, GroupM Tool Measures Metrics Across TV and Web
Brand Marketing
Advertisers have struggled with two ratings systems for the Internet and TV—making it difficult to judge whether their TV and Web ads work together—but a new product launched by Nielsen [...]
Gang-Tackling TV’s Ratings Roster
Television is a football-delivery mechanism that occasionally transmits the odd episode of NCIS, so it should come as no surprise that National Football League and college games accounted for the [...]