Cable ad sales

Q2 TV Sales Up 6 Percent to $18.4 Billion

Favorable year-ago comps and a whole bunch of additional NBA playoff games helped lift second-quarter TV ad sales revenue by 6 percent to $18.4 billion. According to a new report from Kantar Media, TV spend accounted for a little more than half (51 percent) of the $35.8 billion that was invested in all U.S. media during the period spanning April 1-June 30.

Fox, ABC Begin Hashing Out Upfront Deals

Call it the déjà vu upfront.

NBCU Taps Turner’s Linda Yaccarino as Cable Ad Sales Chief

Turner Entertainment’s top sales and marketing exec, Linda Yaccarino, is reportedly taking over as NBCU’s new head of cable advertising from current ad chief Dave Cassaro, the New York Post reported.

Cable Consortium Canoe Ventures Is Sinking, Says ‘Post’

Three years ago, a consortium of major cable companies launched Canoe Ventures, a joint venture that would allow advertisers to buy targeted ads.

Cable Sports Take a Bite Out of Broadcast Ad Sales

Gains in automotive and financial services spending weren’t enough to forestall a downward trend in advertising sales at the broadcast networks. Despite modest gains in television as a whole, broadcast spending in the first half of 2011 fell 7.6 percent to $10.8 billion.

CAB Eyes Cable Upfront Haul at $9.29 Billion

After a frenzied selling season that saw top-tier cable network groups writing price increases of as much as 15 percent, the final tally for the 2011-12 upfront is in. At the risk of trafficking in a vast form of understatement, business was a-boomin’.