CAB

Millennial Women Are Not Cutting the Cord

A new report from the Cabletelevision Advertising Bureau says that millennials, women 18-24 in particular, are not cutting the cord as quickly as previously thought.

Good News/Bad News: Cable Notches Record Upfront Haul, but Market Is Slumping

After two consecutive years of record growth, the cable advertising market has cooled down considerably—and if the current scatter market is any indication, the networks could be in for a long, cold winter.

CAB Touts Another Killer Year for Cable

It was another banner year for the national cable networks, as overall ad sales in 2011 surpassed the $22 billion mark.Having crunched the numbers for all ad-supported cable nets, the Cabletelevision Advertising Bureau reported a total haul of $22.1 billion in sales revenue, marking an 8 percent increase from $20.5 billion in 2010.