4 Reasons Why Food Is Exploding as the Perfect Marketing Medium

Food is inherently nostalgic. We all have memories of dishes that our family cooked or that we ordered at our favorite restaurants growing up, and we are constantly creating new food memories.

How Vine’s Hunky Goofball Logan Paul Plans to Become a Mainstream Superstar

With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire off goofy videos and silly stunts is, as one might imagine, not short of confidence.

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight.

Mark Crumpacker’s Farm-Friendly Pitch for Chipotle

For the average YouTube viewer, Chipotle’s computer-animated “Back to the Start” video from 2011, portraying a family farmer fighting back against industrial agriculture’s machine-made mystery food, was two minutes of entertainment (helped in no small part by Willie Nelson’s crooning the Coldplay song, “The Scientist,&rdq

CAA Acquires Experiential Marketing Group PGW

Creative Artists Agency has acquired experiential marketing company PGW to leverage the Venice, Calif. company’s sports expertise.

Stanley Black & Decker Sponsors FC Barcelona

Stanley Black & Decker is betting that Barcelona football fans are in the market for tools.

Ready for Their Closeup

Meet the Young Influentials Changing Your World

Meet Adweek’s Young Influentials

Whoever said "age considers, youth ventures" should have only known these young people. All under 40, they are superstars of marketing, media, technology and top consumer brands—and they are redefining ambition and achievement.

Weighing In on Branded Content

Avi Savar, founder and chief creative officer of social media agency Big Fuel, led the inaugural Branded Content and Entertainment jury at Cannes, awarding a Grand Prix to Chipotle and CAA for the burrito brand’s sustainable farming “Cultivate” campaign.