CAA Marketing

Ad of the Day: Is Chipotle’s Latest Epic Animated Film Actually a Cry for Help?

Did you ever play that game Lemonade Tycoon—the one where you start with a lemonade stand and have to turn it into a world-dominating conglomo?

4 Reasons Why Food Is Exploding as the Perfect Marketing Medium

Food is inherently nostalgic. We all have memories of dishes that our family cooked or that we ordered at our favorite restaurants growing up, and we are constantly creating new food memories.

Samsung’s Creative Chief Explains Why VR Is the ‘Next Frontier of Storytelling’

From opening a cool experiential space in New York's trendy Meatpacking District to bringing virtual reality to the masses, Samsung is determined to connect consumers to the latest technology.

Diet Coke Prints Literally Millions of Unique Labels for New ‘It’s Mine’ Campaign

Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It's Mine."

4 Lessons Hollywood Can Teach Brands About Winning Big Audiences

For decades, marketing has been predicated on interrupting someone else's content. Now, as marketers continue to explore creating content that people want to watch for its own sake, there are many useful lessons to learn from Los Angeles' entertainment community.

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional dead end at best and career suicide at worst.

Ad of the Day: Here’s the Most Enchanted, Surreal, Least Bank-Like Bank Ad of the Year

Umpqua Bank tries something decidedly different for the financial services category with "The Seed and the Moon," a visually stunning animated short by CAA Marketing and Nexus director Kibwe Tavares.

Check Out 9 of the Year’s Best Written, Directed and Produced Videos

Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the […]

The Client Is Often (but Not Always) Right, and 11 Other Rules to Work By

I was recently asked if I have a set of guiding professional principles. Sort of to my surprise, I do! They're a direct consequence of my journey in advertising and beyond. So here's a bit about that journey, followed by the resulting Rules to Work By.

Chipotle Explains Why It Doesn’t Share Sales Data With Its Agencies

Chipotle prides itself on being a different kind of fast-food company, and that even applies to how it briefs its ad agencies.