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Ad of the Day: Is Chipotle’s Latest Epic Animated Film Actually a Cry for Help?

Brand Marketing

Did you ever play that game Lemonade Tycoon—the one where you start with a lemonade stand and have to turn it into a world-dominating conglomo?


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How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

Brand Marketing

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional [...]

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Ad of the Day: Here’s the Most Enchanted, Surreal, Least Bank-Like Bank Ad of the Year

Brand Marketing

Umpqua Bank tries something decidedly different for the financial services category with "The Seed and the Moon," a visually stunning animated short by CAA Marketing and Nexus director Kibwe Tavares.

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Check Out 9 of the Year’s Best Written, Directed and Produced Videos

Brand Marketing

Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the [...]

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The Client Is Often (but Not Always) Right, and 11 Other Rules to Work By

Brand Marketing

I was recently asked if I have a set of guiding professional principles. Sort of to my surprise, I do! They're a direct consequence of my journey in advertising and [...]

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Chipotle Explains Why It Doesn’t Share Sales Data With Its Agencies

Brand Marketing

Chipotle prides itself on being a different kind of fast-food company, and that even applies to how it briefs its ad agencies.