‘Tickle’ Content: No Feathers Needed
Performance Marketing
Marketers understand triggers, no problem. But what about tickles? Let me show you a photo of one of my homemade cupcakes. Are you hungry now? Craving something sweet?
C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue
While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to [...]
Dish-Disney Carriage Deal Disables the Hopper
Six months after the expiration of their joint carriage deal, the Walt Disney Co.
NBC Leads C3 Ratings Race as Networks Bed Down for Winter Break
With a third of the 2013-14 TV season on the books and the networks having settled down for a long winter’s nap, NBC retains a comfortable lead over the rest [...]
Animal Planet Has Lined Up Dozens of New Advertisers
Chalk some of it up to simple ratings growth but never underestimate the power of a good tree house integration.
CBS Is Leading the Charge on C7 Currency
If earnings season has been predictably drama-free—devoid of high-impact spectacles like the presidential election and the Olympics, the summer quarter was a somewhat drowsy affair—leave it to Les Moonves to [...]