NBCU Sales Chief Shares Her Strategy for Upfront Negotiations
For the next several weeks, Linda Yaccarino will be one of the hardest working people in television. As chairman, advertising sales and client partnerships for NBCUniversal, she's overseeing upfront negotiations [...]
NBC Leads C3 Ratings Race as Networks Bed Down for Winter Break
With a third of the 2013-14 TV season on the books and the networks having settled down for a long winter’s nap, NBC retains a comfortable lead over the rest [...]
Room at the Top: A Handful of New Series Break Through
It’s getting mighty crowded at the bottom of the broadcast barrel, as nearly two-thirds of the new network series are delivering less than a 2.0 rating in the dollar demo.
CBS Is Leading the Charge on C7 Currency
If earnings season has been predictably drama-free—devoid of high-impact spectacles like the presidential election and the Olympics, the summer quarter was a somewhat drowsy affair—leave it to Les Moonves to [...]
Sleepy Hollow, Agents of S.H.I.E.L.D. Enjoy C3 Ratings Boost
The very first batch of C3 ratings for the 2013-14 broadcast season has been processed, and while the variance between the initial live-plus-same-day numbers and the currency was predictably unremarkable, [...]
C-3POh No! Broadcasters Agitate for Better Ratings Currency
Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers.