Do Buzzwords Get in the Way of Progress?
Performance Marketing
Have you read a column in the past week, month or year that's void of buzzwords? Probably not. In the age of 5,000-plus choices of what partners, technologies or agencies [...]
Road to Personalization
Performance Marketing
The marketing community loves buzzwords. One may say that some words just go viral. In the past, CRM was one. Server-migration (from mainframes) was another. Cloud computing – even among [...]
Things you never hear people say about ads
Creativity
Today's reality check comes courtesy of a new Tumblr, Things Real People Don't Say About Advertising. The site takes its cues from I Can Has Cheezburger and Someecards in posting [...]
Starcom, ANA trying to stamp out ad jargon
Creativity
As a reporter, I'm on the receiving end of a seemingly endless string of idiotic buzzwords. Every industry has them, presumably as a way to separate insiders from interlopers. Or [...]