Buzzman

Parents Will Love This Sweet, Heartbreaking Ikea Ad With a Kid Picking Out Furniture

The first trip a person makes to Ikea is often with his or her parents. Buzzman Paris brings that bittersweet visit to life in "My Son," an ad that opens on a mom strolling the store with a boy who can't be more than 10 years old.  For someone so young, the kid proves oddly precocious. He makes a beeline for a kitchen island, admiring the surface material. He lauds the practicality of slide-out drawers, and measures furniture while his mother wistfully observes. 

We Tested This South Park Fart-Smelling VR Device, and Now We Can Never Unsmell It

The inside of my nose smells like South Park, and I'm worried it will never go away. If you weren't following the Olympics—which saturated all media—too closely, by now you probably know about Nosulus Rift, a bizarre odor-VR product created for Ubisoft's latest South Park game by Paris agency Buzzman and its product arm, Productman, which launched in June. Some background: The game, South Park: The Fractured But Whole, will be released in December, so it's deep in promotions period. Demos are already circulating at conferences like Paris Games Week and Gamescom in Cologne, Germany.  In the story, all your favorite South Park characters have formed a superhero squad, and you're the new kid, trying to fit in. You are also blessed with a unique superpower—magical farts, which enable you to fight enemies, piss off Cartman ... and also travel in time. Enter the Nosulus Rift, Productman's first-ever product. 

Buzzman Launches Productman, Another Sign That Brand Innovation Is Ripe for Agency Growth

In case you had any doubt that agencies are looking to become known as much for inventing products as creating ads, French agency Buzzman has launched sister agency Productman, a "business invention studio" dedicated to helping brands create new products and services.

Disaster Grips France in Burger King’s ‘Whopper Blackout’ Gag

Not many people know that Burger King pulled out of France for 15 years between 1997 and 2012. But actually, it's true. And the fast-food chain comically revisits that nightmare scenario in a new seven-minute mockumentary from agency Buzzman. Whopper addicts lose their minds, black-market dealers, counterfeiters and smugglers capitalize, and law enforcement officials enter into a game of Whac-a-Mole against illicit trade in a video that manages to cram in every genre trope imaginable.

Why Famous French People Are Suddenly Hating on Their Own National Soccer Team

In eyebrow-raising Twitter fodder this week, the French former professional soccer player and coach Raymond Domenech tweeted, "#JeNeSupportePasLesBleus," which translates to "I can't stand the Blues." This was weird—especially in advance of the Euro 2016 event, which France is hosting this year. "The Blues" is a nickname for French national sports teams (because, you know, of the blue uniforms). But it refers most often to the national soccer team ... which Domenech used to coach. 

Burger King Had a Pretty Good Comeback to That Big, Insulting McDonald’s Billboard

Last week, we wrote about that obnoxious and ludicrous (and OK, pretty entertaining) McDonald's billboard in France that displayed absurdly lengthy driving directions to the nearest Burger King drive-thru. The point, of course, was that McDonald's (just 5 kilometers away from that particular location) is always there when you need it, while BK (258 km away) just isn't. But given Burger King France's own irreverent marketing through ad agency Buzzman, we fully expected some kind of response to the McDonald's stunt. And here it is—a new video that shows the McDonald's billboard, and how one couple driving past it apparently reacted.

In France, Burger King Lines Are So Long That the Chain Has People to Wait in Line for You

At Burger King in La Defense, the Paris business district, in-the-know users can get a "personal queuer" to wait in long lines for a Whopper.

How Ikea Used This Ad Full of Naked People to Sell Tables

Some 79% of important decisions are made around a table. With that small and seemingly innocuous factoid in hand, ad agency Buzzman illustrates how choices made around an Ikea table just might change your life.

Ad of the Day: A Heroic Dweeb Doesn’t Quite Get the Girl in This Funny French Breakfast Ad

If you like a good twist ending, check out this French action-comedy spot for Mondelez's Tassimo coffee and Belvita breakfast cookies. It plays on classic (hackneyed) tropes—a nerdy guy makes for an unlikely, comic-book-style hero, rescuing a damsel in distress from a group of sinister hoodlums. But it's full of funny little surprises.

John Malkovich Makes a Pretty Damn Good Vampire in This Fun French Ad

John Malkovich plays a vampire in this amusing, cinematic spot from Buzzman promoting French streaming video service Canal Play. His character is also a bank manager. The fangs work either way. You don't need to understand French to get the message: This toothy dude loves movies and TV shows, and Canal Play delivers them via mobile or desktop.