Continuing Its Total Audience Rollout, Nielsen Will Launch Digital Content Ratings on Friday
Another piece of Nielsen's total audience measurement rollout has fallen into place, as the company will launch its new digital content ratings metric this week. The ratings metric measures audiences [...]
Amex Is the First Sponsor of Buzzfeed’s Nifty Channel With New ‘Epic Everyday’ Campaign
Brand Marketing
American Express has teamed with Buzzfeed for a new campaign targeting older millennials.
Charity: Water and BuzzFeed Cook Up Tasty Videos With a Disgusting Twist
Brand Marketing
663 million people around the world are living without clean water—dirty water kills more people in the world than all types of violence combined, even war. Yet many people still [...]
Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App
Performance Marketing
Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.
The Cast of Girls Just Made This Sexual Assault PSA Dedicated to the Stanford Victim
Creativity
Lena Dunham and the cast of HBO's Girls just released this sexual assault PSA, which questions the way society treats victims. The 90-second spot urges people to create a "safer, [...]
How BuzzFeed Became the Outlet That Made the Stanford Rape Victim’s Letter Go Viral
Performance Marketing
BuzzFeed has another viral hit on its hands, and it has nothing to do with Disney princesses, exploding watermelons or the color of a certain dress.