These Were the Hottest Apps, Games and Gadgets of 2016
Performance Marketing
History will remember 2016 as when digital became a constant overlay to real life, with presidential candidates trolling one another on social media before and after debates while mobile game [...]
BoSacks Speaks Out: On David Carey’s ‘Rule-Breaking’ Keynote at The Folio: C Summit
I was at the Folio: show this week in New York City. I spoke at the conference and was spoken to by many a strong, free-thinking, radical member of a [...]
Q&A: BuzzFeed’s CEO Says It Would Be ‘Much Bigger’ If ComScore Tracked Its Mobile Stats
Performance Marketing
Ten years ago, BuzzFeed pioneered viral news and branded content with popular listicles and quizzes. Now, it's going all-in on video, using social apps like Facebook and Snapchat as prime real [...]
How Tasty’s Addictive Cooking Videos Helped BuzzFeed Build a Food Empire
Performance Marketing
Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll [...]
BuzzFeed Is Creating an Interactive Game Show Based on an Israeli Hit
BuzzFeed Motion Pictures, which earns more than 5 billion video views monthly, and Keshet Studios, the LA branch of Keshet International, will bring an interactive game show to the digital [...]
Why CNN Hired BuzzFeed’s Top Political Reporters and What It Says About BuzzFeed News
Two months ago, CNN Worldwide president Jeff Zucker dismissed two leading, young-skewing digital news sites, saying, "I don't think Vice and BuzzFeed are legitimate news organizations. They are native advertising shops. [...]