Why Publishers Are Shifting Focus to Engagement Metrics Over Pageviews
Metrics is one of those words… one of those soulless new media words… Modern. Mechanical. Menacing. Say it out loud three times and you risk being forever haunted by a [...]
Did BuzzFeed Go Too Far in Publishing a Salacious, Unverified Report About Donald Trump?
Performance Marketing
On Tuesday evening, BuzzFeed chose to publish 35 pages of documents about President-elect Donald Trump.
BuzzFeed Launches Its First Sponsored Scripted Series, Unfortunatly Ashly, Today
Performance Marketing
Ashly Perez wears a lot of hats. Not literally. In real life, she wears a moderate amount of trendy hats. But behind the scenes of her new YouTube series, Unfortunatly [...]
IAB Announces Schedule for 2017 Digital Content NewFronts
Performance Marketing
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in [...]
BuzzFeed CMO Frank Cooper Is Leaving the Digital Media Giant
Performance Marketing
Industry veteran Frank Cooper is leaving BuzzFeed, where he has been CMO for the past 17 months.
The Atlantic Hires BuzzFeed Senior Political Writer McKay Coppins
Performance Marketing
McKay Coppins wrote the book on modern-day Republicans, literally.