Facebook's autoplay videos give marketers big viewership numbers to boast about, but they also pose a creative challenge: How do you grab someone's attention with a muted clip, enough to make them stop scrolling through the newsfeed?
While Twitter will likely remain marketers' go-to platform to build Super Bowl social buzz, Snapchat, Facebook, Google and Instagram are all hustling this year to grab a greater share of ad dollars.
New England Patriots, Denver Broncos, Carolina Panthers and Arizona Cardinals players who hope to do a touchdown dance in the playoffs but don't want to pay a fine are in luck. Butterfinger has them covered.
Butterfinger is back. Today, the brand announced its return to the Super Bowl, after sitting out last year, and the launch of its "Bolder Than Bold" campaign in, well, a big and bold way.
There's going to be some heavyweight marketing around the May 2 welterweight title fight between Manny Pacquiao and Floyd Mayweather. And Butterfinger is jumping early into Pacquiao's corner.
College football's inaugural playoff championship game on Monday night is now in the books as the high-ratest cable television program of all time, drawing a staggering 18.5 overnight rating, according to Nielsen.
There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for huge, live-TV events.
The time is upon us for trick-or-treating, as Halloween looms tomorrow. So Crimson Hexagon mined Twitter for all mentions of candies this month on the social platform.
The Super Bowl doesn’t just give lovers of advertising something to look forward to every year—it also largely determines which ads we’ll still be talking about a year later. At […]
Sorry, Bart. It looks like Butterfinger's first Super Bowl ad will have a theme better suited to those over 18.