How Butterfinger’s Super Bowl Campaign Is Perfecting the Art of Facebook Autoplay Videos
Performance Marketing
Facebook's autoplay videos give marketers big viewership numbers to boast about, but they also pose a creative challenge: How do you grab someone's attention with a muted clip, enough to make [...]
It’s Official: ESPN Scored Cable’s Highest Ratings Ever With College Football Championship
College football's inaugural playoff championship game on Monday night is now in the books as the high-ratest cable television program of all time, drawing a staggering 18.5 overnight rating, according [...]
How 4 Brands (and Bob Newhart) Made the Most of College Football’s First Playoff Championship
Performance Marketing
There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for [...]
The Top 10 Halloween Candy Brands on Twitter
Performance Marketing
The time is upon us for trick-or-treating, as Halloween looms tomorrow. So Crimson Hexagon mined Twitter for all mentions of candies this month on the social platform.
10 Super Bowl Ads Bound to Score (or Fumble)
Brand Marketing
The Super Bowl doesn’t just give lovers of advertising something to look forward to every year—it also largely determines which ads we’ll still be talking about a year later. At [...]
Chocolate and Peanut Butter Try Couple’s Therapy in Butterfinger’s Racy Super Bowl Campaign
Creativity
Sorry, Bart. It looks like Butterfinger's first Super Bowl ad will have a theme better suited to those over 18.