Rejecting derogatory labels and refusing to let other people's prejudice hobble your success is the theme of BMW Mini's Olympics push from Butler, Shine, Stern & Partners.
Butler Shine Stern and Partners
Camp + King, San Francisco, has landed lead creative duties for RE/MAX, winning the business from Leo Burnett after a review. Butler, Shine, Stern & Partners and mcgarrybowen were the other finalists. Burnett had been creative lead on the global real estate franchisor's business since 2013.