Patch Layoffs, Site Shutting Begins: Reports
Performance Marketing
There's been a lot of talk over the past few days about whether AOL was going to start laying off Patch employees immediately or on a "rolling basis," start selling [...]
The Biggest New Media Trend Is Analytics Transparency
Performance Marketing
If we've seen one trend in the past few years across digital media (besides large-scale growth), it's a transparency that is often lacking in the corporate boardroom culture of major [...]
Facebook’s Headaches Continue to Pile Up With Lawsuits, Allegations
Performance Marketing
The hits just keep coming for Facebook. After weeks of speculation and media frenzy leading up to its historic IPO, it looks as though the controversy surrounding the social network [...]
Is Targeting Killing Content Advertising?
Performance Marketing
Thanks to an ad tech company boom, advertisers have more and more ways to reach people based on their individual characteristics, not necessarily the content they consume. So does that [...]