McDonald’s Billboard Gives Ridiculously Lengthy Directions to a Burger King Drive-Thru
Creativity
Here is 2016's most obnoxious (but fun) billboard so far. McDonald's has more than 1,000 drive-thru locations in France. Burger King has fewer than 20. So, McDonald's is using this [...]
Q&A: Ogilvy’s Worldwide CCO on Today’s ‘Breathtaking’ and Limitless Era of Creativity
Brand Marketing
Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather, takes an almost ethereal tone when discussing his creative mission for his clients and agency. But that tone underlies [...]
In France, Burger King Lines Are So Long That the Chain Has People to Wait in Line for You
Creativity
At Burger King in La Defense, the Paris business district, in-the-know users can get a "personal queuer" to wait in long lines for a Whopper.
McDonald’s Launches Anti-Hunger Ad for the UN’s World Food Programme on Peace Day
Brand Marketing
McDonald's apparently had its own plans for Peace Day.
The Year’s 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell
Brand Marketing
The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably [...]
Who Needs McDonald’s? Burger King Says It Will Partner With 4 Other Chains on Peace Day
Creativity
Burger King may not have been able to lure its biggest rival into a charity-minded collaboration, but four other chains have stepped in to fill the McWhopper void. Denny's may [...]