‘Unboxing’ Is So Hot Right Now
Performance Marketing
Fun fact: Unboxing, or unboxing videos to be more clear, is nothing new. I figured phenomenon was a couple of years old, but nope, I was wrong. When googling "trend [...]
David’s Creative Chief Takes Pride in His Winning Work for Burger King
Brand Marketing
All hail the king! Anselmo Ramos has become a master of leveraging social topics to help build brands on the global stage. As creative chief at Ogilvy's David agency, he [...]
Y&R Staff Worldwide Make McWhoppers in Adorable Video Celebrating Major Ad Award Win
Creativity
Y&R New Zealand's celebrated McWhopper campaign took home the highest honor, the Grandy, at the 52nd annual International Andy Awards on Tuesday night. And Y&R staffers from around the globe [...]
Burger King’s King Finally Speaks, by Signing, for American Sign Language Day
Creativity
From the days when he would pop up, unannounced, in your bed in the morning, Burger King's King character has never actually spoken a single word, preferring to let his [...]
Dove and Comedy Central’s Emoji Data Show Why Brands Are Now All About Messaging Apps
Performance Marketing
More than 500 people packed into a Hilton conference room Friday at SXSW in Austin, Texas, to get insight into brands' success with emojis.
Burger King Had a Pretty Good Comeback to That Big, Insulting McDonald’s Billboard
Creativity
Last week, we wrote about that obnoxious and ludicrous (and OK, pretty entertaining) McDonald's billboard in France that displayed absurdly lengthy driving directions to the nearest Burger King drive-thru. The [...]