Michael Kors’ Huge ‘Likes’ Tally Provides Flipside to Rocky Instagram Ads Debut
Performance Marketing
The debut of Instagram ads today seems like an emerging social media case study in the power of the consumer voice—in this case, it's a battle between Instagram's low-threshold Like [...]
Brands Are Already Using Instagram Videos and Planning for More
Brand Marketing
Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smar
The Store of the Future Has Arrived (and No, It’s Not Apple)
Brand Marketing
Eighty-five-year-old Chicagoan Martin Shafron, a self-described “computer illiterate,” steps into the rotunda-like entrance of AT&T’s flagship store in the city’s high-end retail district known as the Magnificent Mile.
Top 10 Commercials of the Week
Brand Marketing
This week, DirecTV posits that cable is worse than lots of other terrible things, Blake Griffin wants you to "Be amazing," and McDonald's chicken is literally out of this world.
Top 10 Commercials of the Week
Brand Marketing
Romeo Beckham, 10, Makes Spirited Ad Debut for Burberry
Creativity
Burberry's new spot for its spring/summer 2013 collection features a number of British models: Cara Delevingne, Edie Campbell, Charlotte Wiggins, Charlie France, Alex Dunstan and Max Rendell. But it's 10-year-old [...]