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Christmas Comes Early for Brands on YouTube

Performance Marketing

Three major holiday commercials have already won Christmas, according to this week’s Adweek/VidIQ top 10 list.


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Burberry’s Scrolling Website for Its New Fragrance Is a Thing of Beauty

Creativity

British luxury brand Burberry has launched a new fragrance, My Burberry, and you can even put your name on it, sort of. The spot promoting it is your typical fragrance [...]

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Twitter’s New Buy Button Is Key to Its Mobile Commerce Future

Performance Marketing

Twitter unveils a social shopping button today that lets marketers drive conversions straight from tweets, after months of speculation that such a feature was in the works.

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Apple Hires Former Nike Exec to Expand Its Social Media

Performance Marketing

Apple surprised the marketing world five months ago when it launched a Tumblr account, its first social media presence. Up until that point, the brand seemed adverse to social.

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Instagram Video Ads Are Coming Soon

Performance Marketing

Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is preapproved and every brand thoroughly vetted. Now, video ads are quietly being tested, [...]

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Exclusive #Oscars Data: Top 20 Brand Tweets

Performance Marketing

Arby's Twitter conversation with Pharrell Williams during the Oscars turned out to be another big win for the brand.