If Thomas Burberry, the founder of the eponymous fashion label, were to star in an early 19th century biopic, it would be a dazzling tale of love, adventure, war and ambition. It would all revolve around a brooding genius with a vivid imagination and the weight of the world on his shoulders. And naturally, he'd have the kind of dapper charm that couldn't help but make even the most brave and beautiful of women swoon.
Specs Current gig Fashion photographer, philanthropist and founder of creative agency MarioTestino+ Instagram @mariotestino
This week, the Adweek staff is highlighting a connected speaker that displays nearly any song lyrics, a picnic basket perfect for two and more summer must-haves. Take a look!
Steve McQueen is primarily known as the Oscar-winning director of such films as Hunger, Shame and 12 Years a Slave, the 2013 winner of Best Picture, which led Time magazine to call him one of the World's 100 most influential people in 2014.
A star-studded cast featuring Romeo Beckham, James Corden, Naomi Campbell and Downton Abbey's Michelle Dockery recreate the opening scene of the 2000 film Billy Elliot for this Burberry Christmas ad. Julie Walters, who played the title character's dance teacher in the film, and Sir Elton John also appear in the ad. Man, if they were jumping on trampolines to get this footage, I hope they weren't making Naomi do that in heels. That'd be a broken ankle for sure.
When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with.
For the launch of its new Scarf Bar, where users both online and in-store can customize their own scarves, Burberry decided to educate people on what goes into making one. When a brand launches a customization service, people (rightfully) assume their options are limited and at least somewhat automated to ensure fast service to the most customers possible. In other words, it can cheapen and commodify—the opposite of luxury. But this video succeeds in illustrating, beautifully, what a total headache it is to produce a Burberry scarf, while reminding you of its premium value—or, as one YouTube commenter put it, "why it's expensive."
Which marketers tend to attract the same Twitter followers? To find out, Simply Measured recently analyzed the 100,000 newest followers of the social network's 10 most-followed global brands.
As the story goes, the invention of fashion's nattiest scarf was a complete accident. In 1967, the manager of Burberry's Paris store was arranging a group of the brand's signature trench coats in the front window.
Kevin Systrom is presiding over the next-generation of social media, an era he helped spark with Instagram, and now the highly stylized sharing app has 300 million users, many of them younger than 35 years old.