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How AT&T Is Owning March Madness on Twitter

Performance Marketing

Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted


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GM Opts Out of Q2 Upfront Buys

Convergent TV

General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second-quarter upfront commitments. According to several sources, GM has pulled out of nearly [...]