Twitter’s Branded Emojis Come With a Million-Dollar Commitment
Performance Marketing
Twitter is asking its biggest advertisers to speak emoji—for $1 million.
Should Bud Bring Its Puppy Back to Another Super Bowl, or Is It Time for Something New?
Brand Marketing
Should Budweiser's lovable Labrador pup—whose appearances topped the USA Today Super Bowl Ad Meter the past two years—return to the big game for CBS' Feb. 7 telecast?
Looks Like Budweiser and Miller’s Parent Companies Won’t Be Merging … for Now
Brand Marketing
Anheuser-Busch InBev, the world's largest beer company, and SABMiller, the world's second largest beer company, won't be combining forces to create one giant beer company—yet.
Coca-Cola, Visa, McDonald’s, Anheuser-Busch Demand That FIFA’s Sepp Blatter Resign
Brand Marketing
FIFA's major sponsors appear to be taking sides against the soccer organization's embattled president, Sepp Blatter, with four major companies calling for him to resign immediately—while others are keeping silent [...]
These Compelling Campaigns Are the Gold Standard for Sports Advertising
Brand Marketing
The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold [...]
Here Are the 12 Best Facebook Marketing Campaigns From the Past Year
Performance Marketing
The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral [...]