Adobe Goes End-to-End on Social
Performance Marketing
More and more marketers are coming around to the idea that social shouldn’t be siloed.
Facebook IPO Colors Internet Week
Performance Marketing
For the most part, conference sessions can be canned affairs. But, for the most part, that’s not the case when Barry Diller’s onstage. It may be that the IAC chairman [...]
Buddy Media Taps Horizon Media as Agency of Record
Brand Marketing
Horizon Media will be kicking off 2012 with a new client. On Wednesday, the media agency announced that Buddy Media, a social enterprise software company that works with large brands [...]
Google+ Pages to Test Third-Party Social Media Tools
Performance Marketing
A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools.