Alt Image Text

Adobe Goes End-to-End on Social

Performance Marketing

More and more marketers are coming around to the idea that social shouldn’t be siloed.


Alt Image Text

Facebook IPO Colors Internet Week

Performance Marketing

For the most part, conference sessions can be canned affairs. But, for the most part, that’s not the case when Barry Diller’s onstage. It may be that the IAC chairman [...]

Alt Image Text

Buddy Media Taps Horizon Media as Agency of Record

Brand Marketing

Horizon Media will be kicking off 2012 with a new client. On Wednesday, the media agency announced that Buddy Media, a social enterprise software company that works with large brands [...]

Alt Image Text

Google+ Pages to Test Third-Party Social Media Tools

Performance Marketing

A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools.