5 Intriguing Takes on Advertising and Technology’s Relationship Status
Performance Marketing
The advertising and technology worlds have worked hand in hand since the early days of paper, evidenced by commercial messaging found in the ruins of Pompeii, as just one historical [...]
Salesforce Buys ExactTarget for $2.5 Billion
Performance Marketing
Salesforce.com has agreed to purchase digital marketing services firm ExactTarget for $2.5 billion, the companies revealed today.
Web Video’s New Buddy?
Performance Marketing
Does the exploding Web video media business need its own Buddy Media?
Facebook Establishes Elite Partner List
Performance Marketing
Facebook used to have several different groups focused on helping brands build applications on its platform.
Salesforce Takes Social Marketing Into the Cloud
Performance Marketing
When Salesforce acquired social marketing software company Buddy Media in June for $689 million, the CRM giant’s execs said the resulting Salesforce Marketing Cloud—merging Buddy and Salesforce-owned social analytics firm [...]
Electric Blue
Brand Marketing
In the mid-2000s, Nilay Shah often heard the same bewildered question from his party-hardy college buddies at the New Jersey Institute of Technology. They’d playfully jaw at him as he [...]