10 Ads You Won’t Want to Miss During Super Bowl 50
Brand Marketing
Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or [...]
Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers
Brand Marketing
Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president [...]
Why Brands Like Coca-Cola and Bud Light Are Making Packaging Personal
Brand Marketing
Global marketers are taking a more personalized approach to reaching consumers. This year, several have tinkered with logos and packaging, adding names, words, teams or whatever the brand sees as [...]
Bud Light Created a Smart Fridge That Tells You When You’re Out of Beer, and We Tested It
Brand Marketing
Today Bud Light is launching its first foray into the Internet of Things with the Bud-E Fridge, a smart refrigerator that alerts you when you run out of beer, your [...]
Why Jim Beam Is Running Snapchat Ads to Launch a New Apple-Flavored Bourbon
Performance Marketing
Snapchat is a risky place for alcohol brands to play. Sixty-three percent of its monthly users are between the ages of 13 and 24, leaving a small pocket of people [...]
Bud Light Unveils 28 Different Team-Specific Cans for NFL Fans
Brand Marketing
It looks like Bud Light wants to make a personal connection with its consumers, and what better way to do that than with individualized packaging? The beer giant is at [...]