WWTT? Bud Light Promotes #OpenForTakeout During COVID-19
Performance Marketing
We've all heard about breweries and distilleries making hand sanitizer, as well as automakers producing medical equipment. But for this week's "What Were They Thinking?" I have something a little [...]
Anheuser-Busch InBev Has a New U.S. Vice President of Marketing
Brand Marketing
Anheuser-Busch InBev has named Marcel Marcondes as its new U.S. vice president of marketing, effective Jan. 1, 2017.
Amid Disappointing Sales, Bud Light Calls for an Early End to Its Rogen-Schumer Campaign
Brand Marketing
"The Bud Light Party" has ended a little earlier than expected.
Here Are the Winners of the Second Annual #Femvertising Awards
Brand Marketing
SheKnows Media has decided the winners of the second annual #Femvertising Awards, which recognize brands that create ads with the purpose of retooling the way we think about gender stereotypes.
Ad of the Day: Bud Light Is Ready for Some Football With a Flashy Ad for Its NFL Cans
Brand Marketing
We love ourselves some limited-edition custom packaging. It's the kind of non-news that works almost mindbendingly hard to prove it's worth mentioning, making it a princely marketing exercise.
Bud Light’s New Ad Takes a Light-Hearted but Clear Stance in Support of Gender Identity
Brand Marketing
Bud Light wants to sell you beer—and your gender identity doesn't change that. In the Anheuser-Busch brand's latest 30-second spot, Amy Schumer and Seth Rogen argue that anyone across the [...]