Mobile video game company Top Games USA Inc. has bought a 30-second ad in Super Bowl LI. The Menlo Park-based group has produced a series of smartphone games in recent years, most prominently Evony: The King's Return.
As one of the world's most loyal Roku owners, I have to say I'm a bit baffled by the streaming device's official holiday spokesman: Moxkat Grvida, fictional Ukrainian outdoorsman. In a series of spots from Butler, Shine, Stern & Partners, the affable Grvida tells you why you should buy yourself a Roku for Christmas. Some of his arguments for the TV streaming media gadget are sound, like this: "People who watch movies on the smarty phones … this is how squirrel watches movie. Do not watch TV like squirrel. With Roku streaming machine, you put the movies on the big TV screen." Other vignettes are a bit more obtuse, like when Grvida recalls wanting a hunting rifle for Christmas but ending up with cargo pants, which is why … you should buy a Roku? The campaign is BSSP's first for Roku since winning the account. According to a press release from the brand, the ads are "tapping into the conversation on the art of 'self-gifting,' a trend that has gained popularity over the years. According to the National Retail Federation, more than 50 percent of holiday shoppers plan to spend an average of nearly $130 on 'self-gifts.'" And since a Roku 3 is only $99, you'll still have enough left over to buy yourself those cargo pants, or maybe a TV stand for your squirrel.
Creative work on Columbia Sportswear is returning to the brand's Portland, Ore., hometown, after spending some five years further down the Pacific Coast.