Bruno Mars

As Others Pitch Their Original Content, YouTube Sells Its Massive Millennial Reach

As most of tech's top media companies pitch their big new content ideas this week, YouTube decided to go another route: selling advertisers on its young and passionate audience.

Why the Gucci Loafer Is a Shoe-In for the World’s Swankest Slip-On

On the World of Gucci Web page, visitors can shop the collection, watch runway videos, visit the Gucci Pet page and click through a slideshow that shows just how big the world of Gucci is.

Katy Perry to Play Super Bowl Halftime Show

According to multiple sources, the National Football League has chosen Katy Perry to perform at the Super Bowl XLIX Halftime Show on February 1, 2015.

Why Licensed Music Matters to Brands Like Hyundai and Chobani

Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music in ads.

Which Music Artists Transcend the Gender and Age Divides

Generationally speaking, there's often a vast divide in musical taste—as most parents of teenagers can attest. When it comes down to men versus women, some names easily top both Top 40 lists, while other popular artists (for example, Kanye West and Taylor Swift) may see a sea of gender uniformity as they stare out from their stages.

Super Bowl Averages Over Half Million Streamers Per Minute

Last night's Super Bowl did surprisingly well in the ratings, considering it was a blowout from the start.  The game averaged 115.5 million viewers, according to Nielsen. And Fox says another half a million watched online.

Bruno Mars Isn’t a Superstar Like Other Super Bowl Alumni, and That’s Why He’s the Perfect Choice

The Super Bowl has long been America’s game and the leader in using spectacle to engage sports fans. As the event has grown in size and grandeur, it has thrilled millions with its glitz, glamour and sizzle. But in 2013, today’s younger audience isn’t drawn toward ’80s extravagance nor influenced by many traditional marketing tactics. 

Audi Revs Up Another Super Bowl Spot

Audi is gearing up for its seventh straight Super Bowl appearance, signing on for 60 seconds of airtime in what may well be one of the most-watched segments in the year’s highest-rated broadcast.

Can Bruno Mars Make Email Hip Again? Brands Are Finding Out

DMI Music, a 16-year-old shop that aims to bring brands and music together, is launching a platform that lets email marketers include popular tunes with their messages.