As most of tech's top media companies pitch their big new content ideas this week, YouTube decided to go another route: selling advertisers on its young and passionate audience.
On the World of Gucci Web page, visitors can shop the collection, watch runway videos, visit the Gucci Pet page and click through a slideshow that shows just how big the world of Gucci is.
According to multiple sources, the National Football League has chosen Katy Perry to perform at the Super Bowl XLIX Halftime Show on February 1, 2015.
Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music in ads.
Generationally speaking, there's often a vast divide in musical taste—as most parents of teenagers can attest. When it comes down to men versus women, some names easily top both Top 40 lists, while other popular artists (for example, Kanye West and Taylor Swift) may see a sea of gender uniformity as they stare out from their stages.
Last night's Super Bowl did surprisingly well in the ratings, considering it was a blowout from the start. The game averaged 115.5 million viewers, according to Nielsen. And Fox says another half a million watched online.
The Super Bowl has long been America’s game and the leader in using spectacle to engage sports fans. As the event has grown in size and grandeur, it has thrilled millions with its glitz, glamour and sizzle. But in 2013, today’s younger audience isn’t drawn toward ’80s extravagance nor influenced by many traditional marketing tactics.
Audi is gearing up for its seventh straight Super Bowl appearance, signing on for 60 seconds of airtime in what may well be one of the most-watched segments in the year’s highest-rated broadcast.