As Others Pitch Their Original Content, YouTube Sells Its Massive Millennial Reach
Performance Marketing
As most of tech's top media companies pitch their big new content ideas this week, YouTube decided to go another route: selling advertisers on its young and passionate audience.
Super Bowl Averages Over Half Million Streamers Per Minute
Performance Marketing
Last night's Super Bowl did surprisingly well in the ratings, considering it was a blowout from the start. The game averaged 115.5 million viewers, according to Nielsen. And Fox says [...]
Bruno Mars Isn’t a Superstar Like Other Super Bowl Alumni, and That’s Why He’s the Perfect Choice
Brand Marketing
The Super Bowl has long been America’s game and the leader in using spectacle to engage sports fans. As the event has grown in size and grandeur, it has thrilled [...]
Audi Revs Up Another Super Bowl Spot
Audi is gearing up for its seventh straight Super Bowl appearance, signing on for 60 seconds of airtime in what may well be one of the most-watched segments in the [...]
Can Bruno Mars Make Email Hip Again? Brands Are Finding Out
Performance Marketing
DMI Music, a 16-year-old shop that aims to bring brands and music together, is launching a platform that lets email marketers include popular tunes with their messages.