Some people say grace before a meal. I have a similar ritual before chowing down, as do so many others in this social media age: I take pictures of my […]
Maybe it was the 2014 Wall Street Journal article about how Parisians refer to everything from men's hats to Big Macs as "très Brooklyn." It could have been the subsequent New York Times trend piece about a Dubai-based clothing company that chose to name itself Brooklyn Cotton Company in the interest of authenticity. Perhaps it was the CNBC piece that attributed "a rare form of capitalist magic" to the very word Brooklyn. At any rate, one thing is clear: New York City's most populous borough is now an international brand ... and a very valuable one at that. No man has more effectively served as an unofficial spokesperson for the city within a city than director Spike Lee. And so, his ad agency, Spike DDB, which is based in Brooklyn's Dumbo neighborhood, was the perfect shop to work on a project summarizing lessons marketers can draw from the city's rise.
Want to find the best place for a drunken pizza slice at 4 a.m.? Vice wants to help you. With an assist from Google, Vice has launched an interactive travel feature, City Guides, that taps the company's insider knowledge of major cities. The first city, fittingly, is the millennial-focused company's own backyard in Brooklyn.
Brian Smith and his wife, Jackie Cuscuna, operate a two-parlor chain in Brooklyn called Ample Hills Creamery and sell pints of their homemade gourmet ice cream online.
The past week has been filled with great data points about many things—particularly the dominance of Serena Williams and Apple. Here are the 12 most interesting numbers we came across:
Forget all those sites that randomly generate band names, stripper names and hobbit names. This one could make you rich, my friends. Brooklyn rich! The Hipster Business Name Generator creates a random combination of quirky nouns and drops them under a stylized X, with the requisite stylish dingbats and initials. The resulting names—such as Fox & Otter, Spyglass & Bean, Whiskey & Cake—are good for a laugh, especially when paired with icons of tiny rabbits, knives and muffins. The site, which was quickly generating pass around among creative types today, seems to be a marketing effort for domain registration site NameCheap.com, where you can conveniently click off the generator to book a site for your lovely new business venture. Or maybe the creators simply picked a booking site at random, though that seems rather unlikely. Try it for yourself and let us know your most fruitful combinations. A few of our favorites below.
Faced with the task of marketing itself, Colossal Media has gone big and deliciously cheesy with giant fake ads popping up on the sides of buildings in Brooklyn, N.Y. It's a familiar canvas for the outdoor ad painter, which is based in Brooklyn and works for the likes of Stella Artois, Comedy Central, Vans and Red Bull. Each house ad—created with help from another Brooklyn shop, Doubleday & Cartwright—includes a phone number (1-844-COL-OSAL), which connects to a gravelly voiced and, at times, profane message about Colossal. Perhaps the most absurd (and effective?) ad resembles a missed-connection poster and aims to reunite a bespectacled nerd in a plaid sweater with a woman he saw "sipping Kombucha by the L train." Why? Because they share the same hairstyle, they wear the same cut of Levi's, and he wants to paint her. Sounds like a perfectly good justification for a 40-foot-wide ad on a brick building in Williamsburg. Below are some other executions provided by the agency:
How would you describe your personal style? Swamp ocean princess, or are you very, very basic? It turns out that describing your style may be more challenging than you think, as we discovered in Brooklyn this week.
Specs Who (Back row) Partners/executive producers Mark De Pace and Zach Mortensen; (front row) head of production Belinda Mayne and director/creative director Adam Levite What Production company