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The Spot: Crosstown Rivals

Brand Marketing

IDEA: Sports-cap company New Era had a big hit last year with Alec Baldwin and John Krasinski trash-talking about the Yankees and Red Sox. For an encore, agency The Brooklyn [...]


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Baldwin and Krasinski Take Their Baseball Rivalry to Next Level

Creativity

Holy cow! New Era Caps and ad agency Brooklyn Brothers go yard with "One Hitter," their second spot featuring NBC stars Alec Baldwin and John Krasinski as warring supporters of, [...]

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Baldwin, Krasinski talk trash in New Era ad

Creativity

The Yankees and Red Sox play this afternoon for the first time this year. And while the Sox are 0-6 and already four games behind the Yanks (and five behind [...]

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CBS does not want KGB’s head-up-ass spot

Creativity

Another day, another "banned" Super Bowl commercial (or two, or three). This one's from KGB, the mobile-phone service that charges to answer folks' questions. "In the Hole" is the spot's [...]

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KGB hitches its wagon to ‘Sherlock Holmes’

Creativity

Info-by-text service KGB underscores its status as an anachronism of near-Victorian proportions by doing all manner of cross-promotions with the new Sherlock Homes film. Above is the TV spot from [...]