A diamond jewelry company's search for its first lead agency is down to a select few. Hearts on Fire has briefed three finalists in a review of its creative business, which is currently in-house, according to sources. Account revenue is estimated at $1 million.
Nick Kroll really wants to play in the NHL—so badly, he'll steal the Stanley Cup and hold it hostage.
August was a sleepy month for commercials on YouTube, with only five videos posted during the month able to break the 1 million view mark—and two of those just barely. […]
IDEA: Marketers and broadcasters have tried to sell U.S. audiences on football—i.e., the global, non-American kind—since before Pelé laced up his boots for the New York Cosmos. Now it's NBC Sports' turn—and it has skin in the game, having shelled out $250 million for the rights to three years of English Premier League matches.
When it comes to branded content, the better the content, the better the branding. And so it goes with Desire (below), a short film from ad agency The Brooklyn Brothers and Ridley Scott's production company, touting Jaguar's F-Type sports car. Of course, Jag is a vehicle of excess, and the clip's 13-minute length, like the car's $92,000 price tag, is pretty darn excessive. I usually can't concentrate on anything for 13 minutes. Still, Desire held my attention all the way through with solid storytelling, visual panache (props to director Adam Smith) and strong performances from its three leads.
An ad touting excellent gas mileage or a turbo-powered engine or a spectacularly designed exterior isn't enough to sell a car these days. What you need, apparently, is a narrative of cinematic proportions. Throw in an of-the-moment actor and an original song by a buzzy artist, and you've got Jaguar's short film for the F-Type convertible.
Cablevision is bringing in former Brooklyn Brothers principal Matt Lake to the role of svp of branding and creative. Lake will oversee development and creative execution of the MSO's various branding strategies, with an initial focus on Cablevision's Optimum products and services.
The Brooklyn Brothers deliver another hit in their humorous "Chicago vs. Chicago" series for sports-cap maker New Era that stars NBC sitcom actors Nick Offerman, a Cubs fan, and Craig Robinson, who roots for the White Sox. Past efforts were notably noisy, featuring rapid-fire zingers from the pair as they squabbled over which team is better. Robinson even performed a version of "Take Me Out to the Ballgame" in a strangled falsetto that made it sound as if his trousers were several sizes too tight and cutting off his oxygen supply. Now, we get the final spot of the series—an unexpected and amusing variation that freshens the campaign's basic theme. Offerman and Robinson keep quiet as they convey the silly but heartfelt depth of their rivalry by acting out cues from a TV announcer's play-by-play commentary while watching a Sox-Cubs matchup at a sports bar. When the voiceover says, "These guys are really locked in, no one's backing down today," the actors lock eyes, making ridiculously intense game faces. As they munch pretzels, crumbs fly in all directions and the commentator notes, "It's getting a little sloppy out there, one error after another." The spot is capped off by some schtick in the men's room, as the guys continue their impossibly intense fan-ish staredown at the urinals, and we're told, "Both teams have brought in some well-deserved relief." Of course, the Cubs are hopeless. And though the Sox are having a decent year, the Yankees have the best record in baseball and are a cinch to win the World Series, because that's the way God wants it. See all the ads from the series after the jump.
NBC sitcom stars Nick Offerman, a Cubs fan, and Craig Robinson, a White Sox fan, return in a second satisfying Brooklyn Brothers spot for sports-cap maker New Era.