Ever hear of online tire retailer RightTurn.com? No? Well, that explains why the brand is increasing its media spending and has hired a new lead agency, Cramer-Krasselt in Chicago, according to sources. Annual media spending, which in the past has totaled less than $1 million, is expected to rise to $25 million next year.
Are you a fan of jorts? No matter. You will be wearing them daily after you move to Cleveland and start working at Brokaw. Two weeks ago, the 54-person agency rolled out geo-targeted banner ads on Mediabistro, Facebook, LinkedIn and Twitter encouraging ad people in the larger markets to come and be a big fish in little old Cleveland. Among the perks promised in the ads: that your salary will get you a mansion, and that you'll look "slightly more attractive" than you looked in that bigger town with all those beautiful people. The ads link to brokaw.com/recruitment, where you can actually try to make this Cleveland dream happen. Brokaw says it's gotten more than 200 résumés from creative, strategic, media, and digital people at agencies like Mullen, Crispin Porter + Boguksy, Draftfab, Young & Rubicam, Taxi, Leo Burnett and Ogilvy & Mather. This is "proof the best culture can attract the best talent," the agency tells us. "Even to a city that still thinks 'jorts' are cool." More ads below.