Clear Channel, Cumulus Partnership Aims Crosshairs at Pandora, Groupon
Performance Marketing
Clear Channel's three-year-old digital streaming service, iHeartRadio, will now stream content from 570 terrestrial radio stations owned by competitor Cumulus Media, the companies announced today.
In Their Prime: Broadcast Spot Costs Soar
Marketers looking to buy time on broadcast television have had to dig a little deeper, as the average cost of a prime-time spot is just shy of $110,000 a pop.