Prime Time Ghost Town
It’s 10 p.m. … Do you know where your viewers are? If you program a broadcast television network, there’s a good chance they’ve either flipped to a cable channel or [...]
Ratings Slump Dings Broadcast Sales
Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a [...]
You Endure More Commercials When Watching Cable Networks
Is the viewer in the bathroom during your prime-time ad? If that ad is on CMT, there’s a good chance he is. If it runs on Bravo, she’ll be more [...]
CBS Invests in Syncbak
CBS has made an investment in TV streaming firm Syncbak, according to The Wall Street Journal.
Has Demand for Broadcast TV Inventory Already Topped Out?
While it will be a number of weeks before the networks will be able to accurately count the house, insiders suggest the 2013-14 upfront is likely to be a bit [...]
Aereo Takes Offensive in Copyright Battle
Aereo has launched a public relations offensive in its protracted legal war against furious New York broadcasters who claim copyright violation.