The X-Files Tackles Its Toughest Case Yet: Reviving TV Revivals
Last fall, the broadcast networks bet that the best way to attract viewers was by programming reboots and revivals of popular series and movies. However, Limitless, Minority Report, The Muppets [...]
Good News/Bad News: Cable Notches Record Upfront Haul, but Market Is Slumping
After two consecutive years of record growth, the cable advertising market has cooled down considerably—and if the current scatter market is any indication, the networks could be in for a [...]
UPDATED: Keith Turner to Replace David Lawenda at Univision
President of ad sales David Lawenda is leaving Univision in early September, a memo from Univision CEO Randy Falco to staffers said on Thursday morning. "David Lawenda informed me that [...]
Univision Tops English-Language Rivals in Demo
It must feel like Christmas for the Big Four broadcast networks because that's usually the time of year they're this unpopular. It's either time for CBS, NBC, ABC and Fox [...]
A Hard Day’s Night: Bieber Special Flops
In a moment of hubris documented in his NBC special, Justin Bieber compared himself to the Beatles. And while the Canadian pop phenom certainly draws his share of screaming teenage [...]
PwC Outlook: TV’s Growth Prospects Look Strong
If the upfront marketplace does not appear to be as strong as broadcasters previously had anticipated, an inundation of political and Summer Olympics dollars will go a long way toward [...]