Infographic: How Twitter Is Reshaping the TV Landscape
Brand Marketing
TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter [...]
Revealed: The Winners of Adweek’s 2014 Hot List
Performance Marketing
What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while [...]
Forecast: Scatter Sags, but There’s Light at the End of the Tunnel
The scatter market may not be as strong as media conglomerates are reporting, but according to Magna Global, things should begin to pick up speed over the next several months.
Aereo Expands Its Market Lineup
Performance Marketing
Barry Diller's oft-sued startup Aereo isn't just refusing to back down, it's expanding. The broadcast streaming service will hit some 22 new cities in 2013, including Austin and Houston, Texas, [...]
Nielsen: Broadcast Ad Spend Zooms in Q3
Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of [...]