NBC’s Olympics Ratings Rebounded a Bit Thursday Night
It was an inspiring night in Olympics competition Thursday, with Team USA's Ashton Eaton taking home the gold in the men's decathlon and Usain Bolt flying to a third consecutive [...]
Despite Empire, Fox Finishes Upfront Sales With CPM Declines
Even having the biggest new hit in decades—all hail, Empire!—couldn't keep Fox from taking a hit as it closed this year's upfront sales. Fox's CPMs were flat to as much [...]
NBCU Sales Chief Shares Her Strategy for Upfront Negotiations
For the next several weeks, Linda Yaccarino will be one of the hardest working people in television. As chairman, advertising sales and client partnerships for NBCUniversal, she's overseeing upfront negotiations [...]
Infographic: Exclusive Look Inside Nielsen Ratings Shows Who’s Watching and When
It's not a question that time shifting has become ubiquitous, but what's been less clear is its impact on C3 and C7—and how many people are really seeing commercials beyond [...]
8 Ways Fox Could Keep Empire’s Momentum Going After the Season Finale
Fox is about to have the happiest and saddest day of its 2014-15 season. No, that day is not today, even though tonight marks the two-hour season finale to its [...]
Nielsen Exec: Don’t Expect to Be Impressed by Impact of Mobile TV Ratings
Nielsen has declared itself "open for business" in terms of tracking TV viewing on smartphones, tablets and other electronic gadgets. But don’t expect those numbers, which will be available for [...]