Broadcast ad sales

Broadcast TV Advertising Spending Jumped 13% to End 2015

Broadcast TV ad spending went into 2015 like a lamb but came out like a lion. New data from Standard Media Index indicates that while broadcast TV ad spending was down 3 percent in 2015, it jumped 13 percent in the fourth quarter, buoyed by a strong scatter market.

Q2 TV Sales Up 6 Percent to $18.4 Billion

Favorable year-ago comps and a whole bunch of additional NBA playoff games helped lift second-quarter TV ad sales revenue by 6 percent to $18.4 billion.According to a new report from Kantar Media, TV spend accounted for a little more than half (51 percent) of the $35.8 billion that was invested in all U.S. media during the period spanning April 1-June 30.

A Solid Upfront Buoyed TV Stocks

A solid if slow-moving $19 billion upfront marketplace that segued nicely into a stream of upbeat quarterly numbers has propelled TV media stocks to new heights as darlings of Wall Street.

CAB Eyes Cable Upfront Haul at $9.29 Billion

After a frenzied selling season that saw top-tier cable network groups writing price increases of as much as 15 percent, the final tally for the 2011-12 upfront is in. At the risk of trafficking in a vast form of understatement, business was a-boomin’.